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Posted On: 08/29/2017 7:12:17 PM
Post# of 75385
Great post patches, really a must read by all IMO. 
Gerry David sees Rocky Mountain High as the same as Celsius in many ways and yet very different. As far as marketing channels go Gerry David can go to the same retailing partners as both products are categorized as health drinks but each product is very unique in it's own way.
The consumer who would purchase a Celsius drink would likely not buy a Rocky Mountain High beverage and vice versa.
There is a reason why there are dozens of brands of beverages in a 7-11 store. It seems to be fact that when it comes to beverage choices consumers are finicky.
Gerry David sees Rocky Mountain High as the same as Celsius in many ways and yet very different. As far as marketing channels go Gerry David can go to the same retailing partners as both products are categorized as health drinks but each product is very unique in it's own way.
The consumer who would purchase a Celsius drink would likely not buy a Rocky Mountain High beverage and vice versa.
There is a reason why there are dozens of brands of beverages in a 7-11 store. It seems to be fact that when it comes to beverage choices consumers are finicky.
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