The thing that can make UltraFlix the billion dollar company that we all hope it becomes is when streaming REALLY REALLY takes over. The kids are already streaming everything they do but the older generation is still a little timid. I cut the cord several years ago and have not missed cable one bit. I have relatives and friends who I talk to who are always asking me about streaming and how it works. People are really sick of paying $200 per month for cable/satellite when you can move to streaming for a fraction of the cost.