Few of them do nor do they need to believe what they are spewing. They just need to convince those that dont do DD to do so.

While actual revenues are still a big question mark - it is beyond any doubt that they have multiple products being sold in multiple venues in multiple areas in the US. Soon it will be somewhat obvious they are moving/positioning the hangover shots in SE Asia though that will be much more difficult for an investor to independently verify (here in the US)