Modelo®: A Century of Heritage and Community Connection
For an entire century, Modelo has transcended being merely a beverage; it has woven itself into the very fabric of Hispanic culture. This iconic brand, born in Tacuba, Mexico, has shared moments of joy and togetherness across countless tables, emphasizing the essence of the community it serves. Over these years, it has achieved remarkable success, becoming the number one beer in the U.S. by dollar sales.
Celebrating a Legacy with Gratitude
In honor of its 100th anniversary, Modelo is launching the "Thank You for 100 Years of Modelo" campaign. This initiative aims to acknowledge and celebrate the Hispanic community that has profoundly influenced and supported the brand throughout its history. Logan Jensen, the Vice President of Brand Marketing at Modelo, expressed heartfelt gratitude to the millions who helped make the brand's journey a reality, indicating that this milestone is a tribute to every individual who has shared a Modelo during celebrations and moments of connection.
Bringing Gratitude to Communities
The campaign will be visible throughout various cities with significant Hispanic populations, such as Dallas, Chicago, Houston, Los Angeles, New York City, and Miami. The heartfelt messages of appreciation will grace out-of-home advertisements in these urban spheres, while bars will share gratitude through messaging displayed on Atmosphere TV, showcasing Modelo's appreciation for local establishments that have been steadfast supporters.
Creative Community Engagement
In a beautiful expression of art and culture, local artist Snoeman will create a mural in Bushwick, Brooklyn, paying tribute to Modelo's journey and the fans who have shaped its legacy. Moreover, Modelo is set to release special "1-in-6" packs, featuring unique hand-painted bottles commemorating the impact of the Hispanic community, which represents a significant demographic in America. This year’s designs will celebrate creative nods to the South Bronx and South Central Los Angeles.
A Flavorful Journey Ahead
Modelo continues to innovate while staying true to its roots, focusing on providing products that resonate with fans across generations. Besides enhancing its flagship Modelo Especial, the brand is exploring lower-calorie options and flavored beverages deeply inspired by Hispanic culinary experiences. Signature beverages include:
Innovative Brews to Celebrate
Modelo Oro: Crafted to deliver a lighter, exceptionally smooth beer with a crisp finish, Modelo Oro mirrors the classic flavors that fans cherish.
Modelo Chelada: This offering encapsulates the traditional flavors of a michelada while introducing bold, fruit-forward variations that have consistently gained popularity.
Modelo Spiked Aguas Fresca: A vibrant line of beverages characterized by their authentic taste and strong repurchase intent reflects the brand's dedication to quality.
A Broader Legacy with Constellation Brands
Modelo is a proud part of Constellation Brands' extensive portfolio, which also includes renowned names like Corona and Pacifico. Together, they champion innovation, authenticity, and cultural connection within the beverage industry.
About Modelo
Since its inception in 1925, Modelo has consistently brought handcrafted quality beers for those embodying the Fighting Spirit. From Modelo Especial to Modelo Negra and diverse offerings like Modelo Cheladas and Modelo Spiked Aguas Frescas, the brand remains dedicated to its heritage, ensuring it stays relevant in a rapidly evolving market. Modelo Especial stands out as a top seller in the U.S., providing an unmatched taste experience.
Contact Information
For further inquiries, please contact:
Constellation Brands
Stephanie McGuane
Email: Stephanie.McGuane@cbrands.com
Frequently Asked Questions
What is Modelo's 100th-anniversary campaign about?
The campaign, titled "Thank You for 100 Years of Modelo," aims to celebrate and honor the Hispanic community that has significantly supported the brand throughout its history.
What initiatives are included in the campaign?
Initiatives include heartfelt messages expressed through advertising, community murals, special edition pack releases, and culinary experiences that celebrate Modelo's rich heritage.
How has Modelo connected with artists?
Modelo collaborates with local artists for community projects, such as creating a mural that pays tribute to the brand’s legacy and the Hispanic community's influence.
What new products is Modelo introducing?
Modelo is focusing on innovative offerings like Modelo Oro, Modelo Chelada, and Modelo Spiked Aguas Fresca, capturing authentic flavors while appealing to modern drinkers.
How does Modelo celebrate its cultural roots?
Modelo remains committed to authenticity and engages with its audience through cultural partnerships, events, and initiatives that highlight its connection to Hispanic heritage.
