So we obviously can't say that for sure. But read the PR from the company announcing the "Partnership" with her. Then read the history on Michelle Steinberg and dOMAIN.

It sure seems like it to me.

With malls paying for the entire buildout and 75% off rent... any sizable investment from Jillian could result in 5 - 10 new company owned locations opening.

The CEO saying a PR will be released with details just makes me think its coming.