ReliaBrand is a newly formed Consumer Brand company created to make and market healthy and innovative food and beverage storage containers built for the "world as it is today". ReliaBrand was formed to merge various assets into a single entity that will begin marketing and distributing its first patented and trademarked baby bottles, sport bottles and food packaging products in 2011. The product line will be distinguished by their innovation and focus on the needs of today?s increasingly aware consumer and the environmental and health concerns that are currently under-served by today's traditional brands