Your concern may be just a bit premature, since the only people who know about it are us RMHB bloggers. They're not using the website promotionally yet. They probably will spread the web address around, including on their products, after it's functionally complete. Relax dude, a website nobody is using to "discover" the brand isn't capable of affecting the pps. It's like previewing the design or the prototype. You seem edgy for a holder of shares of a company about to go viral.