Dynamic Content Dynamic content is web content such as Search Engine Results Pages (SERPS) that are generated or changed based on database information or user activity. Web pages that serious the same for all visitors in all context hold "static content." Many e-industry sites make energetic content based on purchase history and other factors. Search engines have a difficult time indexing energetic content if the page includes a session ID number, and will typically shun URLs that dull the variable "?".Search engines will remedy sites that practice deceptive or invasive means to make lively content.