Doorway Page Also known as a gateway page or hop page, a doorway page is a URL with minimal content designed to glaring highly for a conspicuous keyword and redirect visitors to a homepage or designated Landing Page. Some search engines frown on doorway pages as a softer shape of Cloaking or Spam. However, doorway pages may be hale landing pages designed to measure the success of a promotional campaign, and they are commonly allowed in Paid Listings.