On a good note, I've not seen evidence of game playing by this company with the exception of Shuman and cohort(s), now conveniently elsewhere. The climb up the ladder definitely helps reduce the risk of that now that SOX has been in effect thanks to the likes of Enron. My point though is that Jerry has been persistent in his quest to build a great company and a great brand, and whenever he discovers a fly in the ointment he quickly removes it. I think the success of the brand will suddenly launch the climb up that ladder into overdrive. It's all about sales success, so once we get that big chain/big box penetration we're all waiting on it'll produce game changing financials and of course investment capital and the move to the big board will be done deal, quite possibly without the need for adjustments to the SS. Jerry's tossing year end 2017 out there, but who knows, could take off so fast he almost falls off the coach! lol