I think you missed my point though. The social network exposure is fine, but the battle of the bands isn't taking place in cyberspace. It's taking place on the road from city to city. It's being talked about in cyber land, but it's not happening there. All the events like Hemp Fest and Trade Shows and Multi band parties that draw thousands of people, many of whom will be sampling the products, those are the things referred to as guerilla marketing. Taking it to the streets. Building it from there up. And if anyone here doesn't think debt can get way toxic doing it the other way, they haven't watched many start ups.