The exposure happens on the road, dude! It's not about FaceFrick, it's about the bands, the events and the fans that they draw, and if Rocky Mountain High gets into the mix, THAT'S where your exposure is. Especially when winners result from a contest like that and if they make it in the business, the exposure for the brand is awesome. FaceFrick is just another damn message board, and they announce things on it with pictures. Sometimes bashers post there too.