Think you're bummed out now? Hope you can get your shares back before the news that's coming launches the stock price to several times your exit point. Nothing is for certain in business, but when the founders and directors don't go home crying the first time they meet with a setback, it's a damn good bet they'll succeed when they have a hot selling home run brand to work with. If you can make a quick buck and get back in you'll be glad you stuck with it. Overall the evidence points to success in spite of the bumps in the road you will always hit when building a brand.