I would normally agree with you but I have to add that the social media revolution will aide in a way traditional marketing and advertising has failed in the past and usually take years to push product. Today's society is a status based community and monkey see monkey do. Basic algorithms show that most decisions society has made over the last 3 years are based on personal status. Compulsive knee jerk decisions to maintain a current personal status. And that influences the things we purchase as well. It will only take a small group of individuals to post a hangover shot in their hand and bam now status has changed. People will follow. Watch