I agree, I also think that's their push. I don't see it as a new direction as the shots will always be the main focus of their business and one of the most popular forms of impulse buying in our culture. The new products will definitely entice more dealers and support present ones, but I don't think they'll ever change courses. We can call it Hangover Joes, the next big functional lifestyle company or Hangover Joes the next big wellness beverage company. Either works for me. The monster SP is the most enticing to me as well.