I'm no longer leaning toward HJOE being the next Monster because we already see HJOE adding functional lifestyle products. Energy, Hangover, Chips and now a fourth product (not a beverage drink). So HJOE is going in a new direction. But if you're going to reference HJOE as the next monster then add HJOE as the next consumer staple company. Just a random thought, but of course I'll take HJOE as the next monster as it relates to the sock price. Lol