Your correct, this is what those who are the detractors of the company never talk about ,they are on their talking points of lies that come from the toxic lenders that they want propagated. They cannot talk about the brand or dealers, vending or all the social media that is appearing. They won't talk about it. They know their loosing the war of attrition for the hearts and minds of the investor. The brand does resonate and is bigger than any detraction! They so under estimated the social community, SMS and the consumers, but mostly Hangover Joe's tenacity to succeed and win. Were seeing big growth in social media with dealers, but not only that the community itself is growing. I follow them on instagram, it went from like 1K of followers to close to 10K in last 30 days. Just look at the spring break stuff and that really is going to explode I believe in next few weeks. I can say detractors actually really get it, but their paid to do what the shorts and the toxic bosses want and they are both in the same. Don't think they cannot see whats really going on. I agree brand on the move. They are loosing!