When a big company makes a hardware device, they can squash the competition by name recognition, press, as well as price. They have said they bailed on the np1 as they noticed a lot of the manufacturers had brought streaming to market.. They decided to fill the void and go after content.- and what do ya know- we have the biggest content of anyone. There was a limited number of 4k tvs out there that were not "smart".. How many of those people were gonna buy a 200 dollar box to stream when there was virtually no contnent... NTEK made the right decision in my mind