"ULTRA" is going to be EXCLUSIVE 4K+HDR Channel
just for SONY HDR Ready TVS,

Mastered in 4K+HDR by 4K Studios and
using the NTEK Streaming Network ( Where the secret sauce
of streaming @ 4mbs can only be done !!!!!!!!!!!!!!!!!!!)

Also remember SONY had to have a LOT of TECHNICAL
Help from NTEK ( Blake Brown+Others) when putting the
UF app on SONY TVs so that's where this deal likely
got hatched too when SONY people saw how good the
NTEK Tech and UF network was.

Why should SONY try to build a new wheel themselves
when NTEK already has the best and all they have to
do is partner with us !

Sure makes sense on paper just hope its really true.