Another perspective is this freebie was advertising and will ultimately increase volume. I think that there are a substantial number of new 4k owners who knew going into their purchase that they would then have to buy content and probably will sign up for various services. Some may start out just viewing what they knew was on Netflix or other sites, they will get enthused or bored and look for new sources of content (Ultraflix naturally). I also think the 70 million in 2016 revenue projection is no where near what will will see in the first quarter...99$ would be again an understood expense for purchasers of these kinds of TV sets. There will be new content and an ever growing amount of recurring revenue. Ultraflix will be a buyout target by March 2016