Good question, and I think Carmax explained it really well. The incentive for us, if we just pass the word around about by helping it advertise, we are increasing the chance of having it gain visibility by our help to spread the word.

I'm not asking people to buy, I'm just asking them to follow it, and share it on social media. We want to see Baltia make money, so I am willing to do my part by not just investing, but by helping Baltia advertise as well.

Also, SEC just approved this today via e-mail I got.

SEC Approves Title III of JOBS Act, Equity Crowdfunding with Non-Accredited Investors

Today the SEC passed rules to implement Title III of the JOBS Act, allowing everyone to invest in startups and small businesses for the first time in 80 years.

Title III Summary

Equity crowdfunding expands to include non-accredited investors
90-120 days until any offerings go live
Startups and small businesses can raise up to $1M in a period of a year
Investors making <$100,000 per year can invest the greater of $2,000 or 5% of annual income
Investors making >$100,000 per year can invest up to 10% of their annual income
Offerings must be made via Broker-Dealer or Portal Intermediary
Significant disclosures are required for companies to help provide transparency

Read on Forbes and TechCrunch to learn more about Title III.