Absolutely, they're doing this the right way IMO as I've argued from the day I became a shareholder. That's why there are some on this board that don't like me. Certain day traders were frustrated with the PPS and slammed them for their strategy, even suggesting that they should be running Super Bowl adds. Those people were WRONG. I called them on it and you know the rest. The board is growing the company at the right pace:
First having developed the best damn hemp infused drinks out there. Grabbing the best damn trade mark out there to fit to it.
Using the lowest cost marketing and distribution methods known, including social media platforms that were just kicking open the doors a decade ago for brand awareness and "wagon jobber" distributing (proven successful by many including 5 Hr Energy). Getting the right people on board in order to quickly take it international. All this without cranking start-up costs to put them in huge debt and, like you pointed out, without biting off more than they could chew which often leads to unhappy customers, unhappy shareholders and bankruptcy. That gives the competition just what they want, a chance to replace your product with theirs and keep kicking you as hard as they can while your down so they can suck up most of what might have been your market share.
This team is kicking ass. I'm adding more shares as often as I can.