"Native Advertising" Plans Expanded - Not Just One Company.

From the July 13 PR:

"CEO Benny Powell’s most surprising announcement, however, was an initiative for a “native advertising” strategy being employed by the Company for select advertisers. Rather than only placing traditional advertising pages in GIANT-SIZE, advertisers are also commissioning Red Giant to create unique comic book-style content promoting their brands and products. This has not only attracted big advertisers who will take multi-page insertions to the GIANT-SIZE line, but make the comic books themselves a more entertaining reading experience for fans.

The native advertising format is already being utilized successfully by dozens of major media publishers. Business Insider reported in May that advertiser spending on native advertising will reach $7.9 billion this year and grow to an estimated $21 billion in 2018, rising from just $4.7 billion in 2013.

“Like the custom Hostess Fruit Pie comic ads of yore that we older fans look back at so fondly, our ‘native advertising’ pages will offer the same bang for the buck to modern-day advertisers and the same fun to modern-day comic fans,” said Powell. “Further, many of these content partners are using these comics as launching platforms for on-going paid comic book series to be published by Red Giant Entertainment shortly after their debut.”