While I agree with you a little, I still think marketing is needed. How many times have people on here said they have to educate the sales people or others about UF. Company's are displaying it but not all out marketing UF. Yes people will find out about it as more TV's are sold but you cant just hope people will happen to stumble upon it. Educate the masses and market! In any business marketing is essential, I'm not suggesting this be on at this time, I'm just saying it should not be ignored.