Theres not even a concensus and standard for 4k yet. Many companies or alliances have their own version of HDR and 4K. It's not even widespread yet. Even worldwide internet speed is only 3.6 mbps versus 15-25 mbps needed for 4K. So its a misinformation that the market and NTEK is not a startup anymore. Fortunately, the genius ntek is able to do it at 4mbps and still manage dto keep the video quality as shown by photos posted here by shareholders comparing ultraflix vs competition.