Ultraflix coming soon to pretty much all other tv brands with Sony obviously overdue. All the already announced content will be uploaded this summer I would imagine and who knows what else will be announced soon. Until this happens we're only talking about a company running at like 10% of its full potential. Oh yeah and we are just starting to get profits from mac users. End of year revenue will make current revenues look like chump change. We just got a Costco up here in Rochester NY, I will be stopping in soon to see if UF is on display.