Agree...Agree...Agree! I have to say I am continually learning about healthier alternatives in foods. I cut out soda and for the most part junk foods. Not that I never eat it, but it is rare. I don't know the last time I bought granulated sugar. This from a person who grew up on it all. I would never had eaten kale or chia seeds as a kid. Now they are staples in my diet. If you read up on hemp it is a "super food". My point is people are looking for better alternatives and people's minds are changing and more excepting of healthier foods. I would rather drink one of these Rocky Mountain High drinks than a soda, something with corn syrup or granulated sugar, or chemicals. My opinion.