I'll tell you how you finance it DTL. The way I started my private company. You pool up your available assets for those that have a vested interest in success, in other words the BOD, and you buy some damn advertising. Whether it's a grand a person or two grand, you put your available assets to work for you if you have any seriousness about success. Spend your own money to make money. How much is an add in a major Northern Cali newspaper or magazine? Maybe $500 for a news ad? Maybe $2000 for a spot on a popular magazine for a page? Perhaps a 5K radio spot? There are a myriad of ways to advertise. Posters on a pole are cheap. These folks have to beat the streets the old fashion way in building a business and get the word out. It won't materalize just from a website that is ranked 1.5 million and 6 million plus globally. It's time to steal a phrase from the dearly departed Calkin. "Whisper before you yell." It's time to YELL and you can bet your backside I am bothering them daily with cheap ideas on how to advertise for market share.