I'm not sure abut financials. I think they will come in a little higher than Q3, but nothing staggering. What I do know from looking at analytics is that their three sites are ranked in the 1.5 to 1.7 million U.S. range (www.alexa.com) All down from over the last several months. What I also know very well, and this is based upon early reviews, is that Ricos taste is far superior to many energy drinks. That's well and good. However, at this time it is isolated to Northern Cali in thirteen locations. That's OK as long as people know about it. Yes sight on site is important, and taste is critical to an impulse buy, but the support system must be in place and the best time to capitalize on that is now, at the outset. If they allow the chips to fall where they may without immediate promotion, advertising and the like, the product will sit there and perhaps fall where they don't want it.

Grow ops and subs are a ways off, IMO. We need federal and state regs to continue to ease before that takes full effect. We have a dog in the fight now in the energy drink market. Even a small piece nets some gigantic revenues. Now is the time to equip that dog with the best resources so it can win that fight.