MADISON HEIGHTS, MI--(Marketwired - Nov 13, 2013) - Creative Edge Nutrition, Inc. and subsidiary CEN Biotech, Inc. (OTC Pink: FITX), a nutritional supplement company focusing on active lifestyles, today announced they have retained 5W Public Relations as their agency of record. 5W Public Relations (www.5wpr.com), one of the 25 largest independently owned PR firms in the US, will execute a comprehensive public relations program designed to increase awareness of Creative Edge Nutrition and its subsidiary CEN Biotech, Inc. and its variety of products with the goal of becoming recognized as the leading authority in nutritional supplement products.

Hard to say what push point does, except I see it as "grunt" work. Cheaper to have them do specific tasks rather than having a full time employee doing part time work. Just my view, I welcome corrections.