Just speculating - Pushpoint may have done the ground work creating the relationship with 5WPR. IDK. Maybe Isak works for pushpoint and people are looking in the wrong place for him.
I do know losing 5W sucks as they were about to roll out the new company (so to speak). This is a needless setback and people are rightfully angry.
(One of 5W clients is Snoop Dogg. How cool would it have been to get Snoop associated with Cen Bio!)