Warp, this is his son for cripes sake. Who else do you think John would turn to - a complete unknown? No, he turns to family. This isn't a Wharton or Harvard MBA business grad who has honed his skills down in the canyons of Wall St. and has silver hair and the Midas touch to turn this into an overnight success. This is an old established relationship between John and Joseph, where Joe is mentoring the kid - plain and simple. If it works, we all win. If it doesn't, oh well....and you don't need tons of dough to bring in the right seasoned CEO veteran - large % ownership and stock options are how its usually done with small cap CEO's. Gerald doesn't need over glorification. He needs to deliver on his long standing undelivered promises - is all....