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MEDIA WATCH: Netflix Dares To Go Where HBO Already Goes
Last update: 2/17/2012 8:02:22 AM
--HBO's transition to original programming has created blueprint for Netflix
--Netflix sees future in streaming, introduces own programming
--Stock is rebounding from dismal second half of 2011


Once there was a time when HBO was better known as Home Box Office and for stale movies and reruns. The thought of it airing scripted, original programming was about as conceivable as Tony Soprano squealing to the FBI.
But Time Warner Inc.'s (TWX) HBO has been able to transform itself from a pay-TV channel with limited programming into one of TV's premier destinations. The network has won numerous awards and accolades for entertainment now considered classic, including "The Sopranos," "Curb Your Enthusiasm" and "The Wire." HBO has so much cachet it was able to lock up two-time Oscar winner Dustin Hoffman for the horse-racing themed "Luck," which debuted in late January. Oh, and it got Nick Nolte to join the "Luck" cast too.
HBO has blazed a trail that looks more than inviting for movie-rental firm Netflix Inc. (NFLX).