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Medical Alarm Concepts and Harrington Multi Media - Results for MediPendant™ National Television Campaign Test Launch

PR Newswire

KING OF PRUSSIA, Pa., Feb. 17, 2012

KING OF PRUSSIA, Pa., Feb. 17, 2012 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK) and Harrington Multi Media, today announced the positive results of a test launch of the new MediPendant™ television commercial.

The test launch was very positive. It included a number of airings at various times on multiple stations, in order to find the best time of day and station for our targeted demographic.  "We were definitely concerned about the number of sales during this test," said Paul Green, VP of Sales and Marketing at Medical Alarm Concepts. "But we were even more interested seeing the number of calls per airing, the type of caller, as well as their interest level.  Before we move ahead with the campaign, we want to carefully target the most popular stations and times for our buyer's demographic," added Green.  The MediPendant™ users generally do not order this product for themselves. The buyer is typically the son or daughter, niece or nephew, or primary caregiver, and that is who we are trying to attract. Fortunately, we were very pleased with both the number of sales and the number of callers from this initial test.