There is big money to be made by both NTEK and Sony! I believe that Sony has seen the potential NTEK has and jumped on it! Sony is one of the big boys and It's ready to jump All IN when it comes to the 4k market!!! With Sony's help Ultraflix could easily compete with Netflix in the future or best them! For now Ultraflix enjoys no competition and the big whale(SONY) complete sees the $$$ signs!