Sounds right. As the true information comes out, it seems Armstrong saw his opportunity for a Warholian "15 minutes of fame." In this case, Armstrong's  sole signature appeared on each of six PRs he issued within a 13-day onslaught. These were PRs that trumpeted a "change of direction" and culminated with a PR that, as we now know, borders on the delusional and cleverly insinuates a story much larger than real life, as we have learned from today's SKTO PR.