LPL Financial's Strategic Partnership with Southwest Advisory Group
Exciting New Partnership in Financial Services
LPL Financial LLC (Nasdaq: LPLA) has recently strengthened its employee advisor channel by welcoming the Southwest Advisory Group, co-founded by financial advisors Steve Schulte and Melissa Toler Short. This partnership comes as a significant development for both LPL and the team, who bring a wealth of experience and expertise in wealth management.
Meet the Founders of Southwest Advisory Group
With a combined experience of over 25 years in financial guidance, Schulte and Short decided to launch Southwest Advisory Group, after recognizing the synergy in their individual skills and visions for client service. Schulte, who was previously part of LPL from 2010 to 2014, transitioned from an initial career in agriculture into the financial sector. Meanwhile, Short made her way into finance from the hospitality industry in 2006. Their journey together started at a local Rotary Club, where they bonded over shared values and a commitment to their clients.
Why Choose Linsco by LPL?
Both advisors chose Linsco by LPL due to its core principles of independence. Linsco offers them the autonomy to manage client relationships directly while providing access to a robust wealth management platform and business resources. In a financial landscape that emphasizes personalized service, the ability to manage their practice flexibly is paramount.
Commitment to Clients and Community
Schulte and Short are not just focused on growing their advisory practice; they are deeply committed to their local community as well. Active members of Rotary International and the Yuma Elk Lodge, they believe in giving back and aiding in community development. The advisors are motivated to provide holistic services that encompass all of a client’s financial needs while ensuring a warm, personal touch that can only come from local engagement.
Expanding the Reach of LPL Financial
This partnership significantly extends LPL's reach in Arizona, enhancing the firm’s network of independent advisors. According to Scott Posner, Executive Vice President of Business Development at LPL, the firm is dedicated to offering innovative resources and flexibility designed to help advisors and their clients succeed.
The Benefits of Independent Advising
For Schulte and Short, the relationship with LPL is set to enhance their ability to deliver exceptional advisory services. They appreciate LPL's focus on enriching the advisor-client relationship, which is crucial to their mutual success. With access to advanced technology and marketing resources, the advisors can shift their focus back to clients, ensuring that day-to-day administrative tasks do not overshadow their mission.
About LPL Financial
LPL Financial Holdings Inc. (Nasdaq: LPLA) is a leading wealth management firm that supports nearly 29,000 financial advisors and 1,200 financial institutions. The firm specializes in tailored advisor affiliation models and provides a diverse array of services, ensuring that advisors have everything they need to cultivate successful practices. LPL is recognized for facilitating significant growth within the industry, managing approximately $1.7 trillion in brokerage and advisory assets and serving around six million clients across the U.S.
Frequently Asked Questions
What is LPL Financial's role in the advisory industry?
LPL Financial serves as a platform for independent financial advisors, providing them with the resources and support needed to manage their practices effectively.
Who are the founders of Southwest Advisory Group?
Steve Schulte and Melissa Toler Short established the Southwest Advisory Group, bringing years of experience from different industries into their new venture.
What benefits do Linsco advisors receive?
Advisors at Linsco enjoy greater independence, access to business resources, and the ability to manage their client relationships without corporate constraints.
How does Southwest Advisory Group serve its clients?
The firm offers holistic financial management services tailored to meet individual client needs, collaborating with other professionals like CPAs and attorneys.
What community involvement do the advisors participate in?
Both Schulte and Short are actively engaged in community service, holding memberships in local organizations like Rotary International and the Yuma Elk Lodge.
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