LPL Financial Partners with Prosperity Investment Management

LPL Financial Partners with Prosperity Investment Management

SAN DIEGO, Nov. 14, 2024 - LPL Financial LLC has welcomed Prosperity Investment Management, whose financial advisors have transitioned to LPL's broker-dealer, RIA, and custodial platforms. This move represents a significant addition to LPL, with Prosperity reporting approximately $140 million in advisory, brokerage, and retirement plan assets. Notably, the firm joined LPL from Osaic.

Prosperity Investment Management operates out of a beautifully renovated historic building in downtown Chico. This firm was established by experienced financial advisor Robert "Rob" B. Anderson, CFP®. Following his career in accounting, his son, RJ Anderson, CPA, joined the firm in 2020 and now serves as a financial advisor leading the team. They provide a diverse range of services tailored to both individual clients and business owners, focusing on investment management, financial planning, retirement planning, and estate planning.

Commitment to Client Goals

“We are a holistic financial firm committed to helping people pursue their financial goals and life aspirations,” RJ emphasized. “With my CPA background, we ensure that tax implications are closely monitored. It’s about what you earn but also about what you retain.”

As the financial services landscape continues to modernize, Prosperity's team strategically sought a new partner to enhance their operations. Rob, who previously collaborated with LPL from 1990 to 2004, shared that choosing LPL was a return to a familiar environment.

Long-Term Vision with LPL Financial

RJ expressed their reasoning further, stating, “With the increased consolidation in the industry, finding a long-term, stable home was crucial for us. We discovered that at LPL Financial. Their industry-leading technology, extensive scale, and unwavering commitment to service empower us. This enables us to serve our clients more effectively, allowing us more time to focus on managing investments and guiding our clients towards their financial aspirations.”

Supporting Advisors with Innovative Solutions

Scott Posner, LPL Executive Vice President of Business Development, also voiced enthusiasm, saying, “At LPL, we’re dedicated to assisting advisors in building their ideal practices through strategic business solutions, cutting-edge technology, and personalized support. We extend a warm welcome to Rob and RJ. We are excited to support Prosperity Investment Management for many years to come.”

About LPL Financial

LPL Financial Holdings Inc. (NASDAQ: LPLA) was founded on the principle of serving advisors and institutions, ensuring they have the necessary support. Today, LPL is at the forefront of the financial services industry, with over 23,000 financial advisors under its wing, including advisors from around 1,000 institutions and approximately 580 registered investment advisory firms. LPL champions the advisor-mediated model, advocating for the access to personalized financial guidance for all Americans.

Independence is key at LPL, granting advisors and institutional leaders the liberty to select their business model, services, and technology resources, which allows them to run successful practices. The company emphasizes trust and autonomy in client relationships. LPL Financial is dedicated to nurturing its advisors and institutions so that they can effectively support their clients.

Securities and advisory services are provided through LPL Financial LLC, a registered investment advisor and member of FINRA/SIPC. It's important to note that Prosperity Investment Management functions independently from LPL, with LPL not offering tax advice or services.

Frequently Asked Questions

What is the significance of the partnership between LPL Financial and Prosperity Investment Management?

The partnership allows Prosperity to leverage LPL's advanced technology and services, enhancing their capability to serve clients effectively.

Who are the key figures at Prosperity Investment Management?

Robert Anderson, CFP®, and his son RJ Anderson, CPA, lead the firm, providing a wealth of financial experience and knowledge.

What services does Prosperity Investment Management offer?

They provide investment management, financial planning, retirement planning, and estate planning to both individuals and business owners.

How does LPL support its advisors?

LPL offers strategic business solutions, innovative technology, and personalized support to help advisors create better client experiences.

What is LPL Financial's mission?

LPL aims to empower financial advisors and institutions by providing them with the resources and freedom needed for success in helping their clients.

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