LOTTE HOTELS & RESORTS Enhances Guest Experience with Sabre

LOTTE HOTELS & RESORTS Enhances Global Operations

In a significant development for the hospitality industry, LOTTE HOTELS & RESORTS, South Korea's largest hotel group, has announced a move to implement Sabre's advanced technology to improve distribution and reservation management.

Strategic Migration to Sabre's Technology

The shift to Sabre Hospitality's SynXis Central Reservation System (CRS) represents a crucial advance for LOTTE HOTELS & RESORTS. By leveraging this robust platform, the hotel group aims to streamline its reservation processes and enhance guest experience capabilities across its diverse portfolio of properties.

Seamless User Experience

According to Jaehwan Kim, Chief DX Officer at LOTTE HOTELS & RESORTS, the focus is on creating a seamless end-to-end experience for guests. This migration fosters stronger collaboration with Sabre, allowing the hotel group to offer more efficient reservation options.

Comprehensive Suite of Solutions

LOTTE HOTELS & RESORTS will utilize a set of advanced capabilities from Sabre Hospitality, including:

• SynXis Retailing for the flexible sale of services without requiring a room booking, enhancing revenue opportunities.
• SynXis Booking Engine to streamline and optimize the direct booking process, maximizing customer conversion rates.
• Corporate Booking Tool aimed at improving the management of business travel.
• Voice Agent that enhances direct interactions with customers, ensuring personalized service.
• Meta Search to boost online visibility, driving more traffic to their properties.
• Channel Connect which guarantees real-time distribution across all platforms.

Diverse Hotel Portfolio

LOTTE HOTELS & RESORTS operates a dynamic portfolio that includes 35 hotels across seven countries. Their brand offerings range from the luxury SIGNIEL brand to the family-friendly LOTTE RESORT, catering to a wide array of traveler needs and preferences.

Growth and Global Expansion

This partnership with Sabre is expected to empower LOTTE HOTELS & RESORTS not just in enhancing operational efficiency, but also in reaching new markets globally. The hotel group is keen to continuously innovate, positioning itself as a leading player in the global hospitality sector.

Commitment to Excellence

As highlighted by Frank Trampert, Senior Vice President at Sabre Hospitality, this migration is a reflection of both companies' commitment to excellence in service delivery. The new cloud-based system will allow LOTTE HOTELS & RESORTS to thrive in an increasingly competitive market.

About LOTTE HOTELS & RESORTS

LOTTE HOTELS & RESORTS is recognized as South Korea's premier hotel group, shaping the hospitality landscape with its diverse offerings, which include a luxury hotel segment and family-oriented accommodations. The brand is looking to expand its influence beyond Asia, continually focusing on innovation and improved customer service.

Contact Information

Media Inquiries:
Kris Hays
Email: [email protected]

Investor Communications:
Brian Evans
Email: [email protected]

Frequently Asked Questions

What technology is LOTTE HOTELS & RESORTS adopting?

LOTTE HOTELS & RESORTS is migrating to Sabre's SynXis Central Reservation System (CRS) for improved reservation management.

How will this change impact guests?

This migration focuses on enhancing the guest experience by streamlining reservation processes and increasing service efficiency.

What types of hotels are included in LOTTE's portfolio?

LOTTE's portfolio includes luxury hotels, lifestyle properties, and family-oriented resorts, catering to a diverse range of travelers.

How many hotels does LOTTE operate?

LOTTE HOTELS & RESORTS currently operates 35 hotels in seven different countries worldwide.

What are the main benefits of using Sabre's solutions?

Sabre's solutions will enhance distribution capability, optimize booking paths, and improve overall operational efficiency.

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