Logitech G Launches New PRO Series Gear for Gamers
Logitech G Launches New PRO Series Gaming Equipment
Today, Logitech G, a subsidiary of Logitech, has unveiled an exciting range of gaming gear tailored for elite esports competitors and avid gamers. The new PRO Series includes impressive additions like the PRO X SUPERLIGHT 2 DEX Gaming Mouse, the PRO 2 LIGHTSPEED Gaming Mouse, and the innovative PRO X TKL RAPID Gaming Keyboard. Developed with insights from professional gamers, these products promise exceptional performance.
Key Features of PRO Series Gaming Gear
The PRO X SUPERLIGHT 2 DEX stands out as a highly advanced mouse, tailored for right-handed users. This exceptional device is designed in partnership with esports professionals and incorporates the responsive LIGHTSPEED Wireless Technology, boasting an impressive 8kHz polling rate. Moreover, it features the newly engineered HERO 2 Sensor, which enhances tracking performance while optimizing user control. To add to its accolades, this mouse is composed of 55% post-consumer recycled ABS plastic, highlighting Logitech's commitment to sustainability.
Redefining Comfort with Ambidextrous Design
Next in line is the PRO 2 LIGHTSPEED mouse, which builds on the original PRO Wireless model. It maintains an ambidextrous form yet comes equipped with improved components and functionalities. The PRO X TKL RAPID Gaming Keyboard is another groundbreaking introduction, marking Logitech G's entry into magnetic analog technology. It allows gamers to adjust actuation points for rapid triggering, providing a significant advantage in fast-paced gaming scenarios without requiring software installation.
Availability and Pricing
The new PRO Series products are available in various colors. Both the PRO X SUPERLIGHT 2 DEX and the PRO 2 LIGHTSPEED are now on sale for MSRPs of USD 159.99 and USD 129.99 respectively. Meanwhile, enthusiasts can expect the PRO X TKL RAPID Gaming Keyboard to launch in December at an MSRP of USD 169.99, promising to deliver an excellent gaming experience.
Logitech G's Commitment to the Gaming Community
Logitech G ensures that the PRO Series meets the rigorous demands of professional esports athletes through a program called “Design by Collaboration.” This initiative focuses on creating accessories that balance performance, longevity, and comfort, essential for prolonged gaming sessions. The introduction of this gear emphasizes the company’s dedication to providing top-quality equipment for the gaming community.
Expanding Product Lines
In tandem with the new PRO Series gear, Logitech G has also launched a Racing Series of simulation racing equipment. This includes a partnership with MOMO to develop premium sim racing wheels, providing users with a comprehensive hands-on experience. Furthermore, the launch of the Logitech G915 X Gaming Keyboard, a sophisticated low-profile wireless gaming keyboard, showcases Logitech’s broadening horizon in gaming peripherals.
Corporate Updates and Future Strategies
On the corporate side, Logitech International has seen changes in leadership, re-electing Wendy Becker as Chairperson amidst a challenge from founder Daniel Borel. Analysts at Loop Capital have also adjusted the price target for Logitech, slightly raising it to $88 from $87, while maintaining a Hold recommendation. This adjustment follows a recent earnings report exhibiting strong demand across various core product lines.
Growth Plans for 2025
Logitech is actively strategizing to regain its market share in diverse regions. The company's growth strategy will focus on sectors like Console & Mobile, Active Play, and Business-to-Business (B2B) expansion. In anticipation of ongoing growth, Logitech has updated its revenue and operating income forecasts for the fiscal year 2025, showcasing confidence in its operational trajectory.
Frequently Asked Questions
What new products are included in the Logitech G PRO Series?
The PRO Series includes the PRO X SUPERLIGHT 2 DEX Gaming Mouse, PRO 2 LIGHTSPEED Gaming Mouse, and the PRO X TKL RAPID Gaming Keyboard.
When will the PRO X TKL RAPID Gaming Keyboard be available?
The PRO X TKL RAPID Gaming Keyboard is set to be released in December.
What technologies are used in the new PRO X SUPERLIGHT 2 DEX Mouse?
This mouse features LIGHTSPEED Wireless Technology, an advanced HERO 2 Sensor, and LIGHTFORCE Switches for optimal performance.
How does Logitech G's PRO Series cater to professional gamers?
Logitech G engages in a collaborative design approach that gathers feedback from professional esports athletes, ensuring the products meet their high standards.
What corporate changes has Logitech International recently faced?
Logitech International has re-elected Wendy Becker as Chairperson and adjusted its stock price target in response to market performance.
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