LLYC and Progreso Celebrated for Their AI-Powered Initiative
Recognition for Innovative Sustainability Projects
MIAMI — LLYC, a prominent global marketing and corporate affairs consulting firm, in collaboration with Progreso, a respected cement and construction materials company in Central America, has recently received notable international accolades for their project, Clara. As an AI-driven digital ambassador, Clara has set a remarkable example in the field of sustainability.
Award-Winning Collaboration
This innovative initiative has earned prestigious first-place awards at two esteemed competitions. Clara won in the "AI Use" category at the International Sustainability Awards and topped the "CSR, ESG or DEI Report" category at the PR News Impact Communications Awards. Moreover, Clara was also honored with an Honorable Mention in the ESG/Sustainability Campaign category and is a finalist for the upcoming PR Daily Social & Digital Media Awards, waiting for the announcement of the winners soon.
Driving Change with Technology
Irati Isturitz, USA Marketing Solutions Director at LLYC, expressed her pride in these achievements, highlighting that they showcase LLYC's commitment to merging creativity with technology and industry insight to foster impactful changes for clients. She emphasized how strategic partnerships like the one with Progreso can reshape corporate communication landscapes in today's world.
Clara's Significance in Central America
Clara is ground-breaking as it marks the first time an AI tool has been utilized in Central America to articulate a company's sustainability strategy. This move demonstrates LLYC's dedication to transforming how corporate responsibility is communicated and integrating AI in marketing strategies.
Impressive Engagement Metrics
The impact of Clara has been evident through impressive metrics when compared to previous years:
- +275% increase in event attendance
- +44% rise in active users on the company website
- +6,400 interactions across social media platforms
- 420 inquiries responded to by Clara in real-time
Transforming Communication Experiences
María Andrea Salvado, Corporate Communications Manager at Progreso, shared her insights on Clara, stating how this innovation has revolutionized sustainability communication by focusing on people's engagement rather than just delivering information. She noted that turning a traditional report into an engaging experience was a significant step forward, and the international recognition of this effort is a proud achievement.
Clara's Development Journey
The conception of Clara involved collaboration with Imascono, utilizing five years of Progreso's sustainability reports as training data. This AI-enabled avatar is designed to merge essential ESG data with culturally relevant language, creating an interactive experience where stakeholders can actively engage. Clara’s goal is to make sustainability matters more transparent, accessible, and relatable for everyone involved.
About LLYC
LLYC (BME: LLYC) stands as a trailblazer in global Marketing and Corporate Affairs consulting, focusing on creativity and innovation to augment clients' business value. Established in 1995, LLYC operates in various regions, including the United States and Latin America, striving to transform daily operations into avenues for brand growth.
Looking Ahead
In the previous year, LLYC's operating revenue surpassed 93.1 million euros, solidifying its status as one of the largest communication firms globally, according to industry insights. LLYC has also received accolades for its outstanding communication strategies, earning recognition at prestigious awards events.
About Progreso
With a rich heritage spanning 125 years, Cementos Progreso is a leader in cement production and construction solutions across Latin America. The company's reach extends across eight countries, establishing its presence in diverse sectors, including Construction, Agriculture, Energy, and Real Estate Development.
Press contact:
Josh Skalniak
josh.skalniak@llyc.global
Frequently Asked Questions
What is Clara?
Clara is an AI-driven digital ambassador developed by LLYC and Progreso to enhance the communication of sustainability strategies.
What awards did Clara receive?
Clara won first place at the International Sustainability Awards and the PR News Impact Communications Awards.
What metrics indicate Clara's success?
Clara achieved significant increases in event attendance, website users, social media interactions, and real-time question handling.
How does Clara engage stakeholders?
Clara answers stakeholders' inquiries and shares insights, making sustainability information more accessible and human.
What is LLYC's mission?
LLYC aims to enhance and protect business value through creativity, influence, and innovation in marketing and corporate communications.
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