LiveOne Welcomes Steve McClurg as Chief Advisor for Growth

Author: Dylan Bailey Updated: 06-06-2025 12:47 PM

LiveOne's Strategic Appointment of Steve McClurg

In an exciting development, LiveOne (NASDAQ: LVO), a leader in music and entertainment, has appointed Steve McClurg as Chief Advisor to CEO Rob Ellin. McClurg brings an impressive background in technology and finance, particularly in the realms of cryptocurrency and blockchain.

McClurg's Extensive Expertise

With a wealth of experience, McClurg is set to enhance LiveOne’s strategic direction. His deep knowledge covers crucial areas such as:

Cryptocurrency and its applications in today’s market
Blockchain technology advancements
Decentralized finance (DeFi) solutions
Tokenization of assets for wider accessibility
Innovative treasury strategies for digital assets

This vast expertise positions McClurg as an invaluable addition to the team, focused on steering LiveOne towards innovative digital asset technologies.

Notable Achievements

Before joining LiveOne, McClurg was recognized within the industry for selling Valkyrie to CoinShares. He has become a prominent figure in digital assets, notably advising on numerous blockchain projects aimed at tokenizing investments and launching investment vehicles that cater to the needs of modern investors.

McClurg's role will be pivotal in guiding LiveOne’s growth strategy, focusing on the monetization of podcast assets and expanding its integration with institutional markets.

CEO Remarks on the Appointment

Robert Ellin, Chairman and CEO of LiveOne, expressed his enthusiasm, stating, “We are thrilled to welcome Steve as Chief Advisor. His track record in both traditional finance and crypto is unmatched, and his guidance will be instrumental as we accelerate our mission to enter digital markets.”

McClurg's Vision

Upon his appointment, McClurg shared his excitement about working with LiveOne, commenting, “I am excited to contribute to the PodcastOne and LiveOne Teams. They have an amazing product with high growth potential. Rob is a visionary and a legend in entertainment, and I look forward to working with him.”

About LiveOne

LiveOne operates as a creator-first platform combining music and technology to deliver unique experiences. Headquartered in Los Angeles, CA, LiveOne offers premium membership services and a range of live events to engage their audience. The company owns several brands, including Slacker and PodcastOne (NASDAQ: PODC), each focusing on enhancing user interactivity and content delivery.

The Future of LiveOne

With McClurg's expertise added to the leadership, LiveOne is poised for significant advancements in the integration of technology within its offerings, potentially transforming how creators and audiences interact. As digital assets continue to reshape the finance landscape, LiveOne’s strategic decisions will likely resonate with users and investors alike.

Frequently Asked Questions

Who is Steve McClurg?

Steve McClurg is a financial and technology expert with a strong background in cryptocurrency and blockchain, appointed as Chief Advisor to LiveOne's CEO.

What role will McClurg play at LiveOne?

He will guide LiveOne's strategic growth, focusing on digital asset innovation, monetization of podcast assets, and institutional market integration.

What companies does LiveOne own?

LiveOne owns several brands, including Slacker and PodcastOne, which work to enhance content delivery and audience engagement.

How does this appointment benefit LiveOne?

McClurg's extensive expertise in digital assets will help LiveOne navigate and leverage the evolving financial landscape within the entertainment industry.

Where is LiveOne headquartered?

LiveOne is headquartered in Los Angeles, California, focusing on delivering premium music and entertainment experiences.

About The Author

My name is Dylan Bailey, and I am 28 years old. I am an author and an expert on the stock market who specializes in publicly traded companies. Early fascination with the stock market inspired me to seek a finance degree and then delve deeply into the world of stocks. I have developed over the years my abilities to spot investment prospects, assess business performance, and analyze market trends.

My books and articles try to help regular investors understand the nuances of the stock market. Anyone can, in my opinion, make wise investment choices and succeed financially if they have the correct information and resources. In my writing, I combine in-depth research with practical insights and advice that can be put into action. This is done with the intention of assisting readers in navigating the constantly shifting landscape of publicly traded companies.

In addition to writing, I also host webinars and workshops, where I give presentations and share my knowledge with a wider audience. I also write for top financial journals and show up as a guest analyst on financial news shows. I like to travel, spend time with my family, and keep active by playing different sports when I'm not buried in market research.

My goal is to enable people to choose wisely and consciously in their investments, so taking charge of their financial futures. By my work, I hope to create a community of informed and self-assured investors prepared to take advantage of the chances presented by the stock market.

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