Lisa Franklin Joins National Women's History Museum as CMO

Introducing Lisa Franklin as Chief Marketing Officer

The National Women's History Museum (NWHM) is excited to announce the appointment of Lisa Franklin as its inaugural Chief Marketing Officer. This strategic move aims to enhance the Museum's reach and influence in celebrating women's contributions to history.

Lisa Franklin's Impressive Background

With over twenty years of experience in marketing and communications, Franklin has an impressive track record. She has worked with numerous global brands and sports organizations, most recently serving as the Chief Marketing Officer for D.C. United. During her time there, she significantly boosted season ticket sales while achieving record merchandise sales and enhancing fan engagement.

Franklin's career also includes senior roles at ThriveDX, Deloitte, Verizon/AOL, Microsoft, and Meta. Throughout her journey, she has successfully developed brand strategies, launched innovative digital campaigns, and partnered with major companies like Amazon, Walmart, Pepsi, and Fox Sports.

The Museum's Digital Strategy

As a digital-first institution, NWHM leverages its virtual presence as a unique asset. This allows the Museum to connect with audiences across diverse locations and enhance cultural engagement in real time. The focus remains on making women's history and education accessible to everyone by using digital tools to link the past and present.

Franklin's appointment comes at a critical juncture, particularly following NWHM's recent launch of the "She Is Not a Footnote" campaign. This initiative is aimed at reshaping how women are perceived in historical contexts and the future. Franklin's skills in integrated campaigns and brand storytelling position the Museum to strengthen its digital experiences and deepen engagement with diverse audiences.

Operational Excellence and Future Goals

Beyond marketing, Franklin will also support the Museum's operational needs, focusing on technology integration and improving internal processes. Her goal is to translate the Museum's mission into actionable steps, ensuring that efficiency and effectiveness are prioritized.

According to Susan Whiting, Chair of the NWHM Board of Directors, Franklin's decision to join validates the Museum's commitment to enhancing both visibility and operational excellence. This reflects a strategic opportunity to integrate strong leadership into the ongoing movement for women's history recognition.

About the National Women's History Museum

Established in 1996, the National Women's History Museum is a leading digital institution dedicated to making women's history accessible and visible to all. Independent from the Smithsonian, NWHM reaches millions through innovative exhibitions, education programs, and extensive research initiatives. It is committed to the belief that women's history is essential for achieving equity and is a vital component of the American narrative.

The Museum operates as a nonpartisan, nonprofit 501(c)3 organization dedicated to women's history. It actively engages with audiences through various platforms and encourages support for their mission.

Frequently Asked Questions

1. Who is Lisa Franklin?

Lisa Franklin is the newly appointed Chief Marketing Officer of the National Women's History Museum.

2. What is the mission of the National Women's History Museum?

The NWHM aims to make women's history accessible and visible, celebrating women's contributions throughout history.

3. What digital strategies is NWHM focusing on?

NWHM is utilizing its digital presence to enhance audience engagement and connect women's stories to current cultural narratives.

4. How will Franklin contribute to the Museum?

Franklin will enhance marketing efforts and support operational improvements, focusing on strategic implementation for better efficiency.

5. When was the National Women's History Museum founded?

The National Women's History Museum was founded in 1996 as a nonprofit organization.

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