Linyi's Ambitions: Building a Global Trade Powerhouse

Linyi's Vision for International Trade
In an ambitious move, Linyi is positioning itself as a pivotal international logistics and trade hub. This initiative is highlighted by the recent Linyi Trade City International Sourcing Conference held in Linyi Mall. The event drew over 2,000 international buyers, showcasing Linyi's growing influence in global trade networks.
Conference Highlights and Impact
Since its inception in 2023, the sourcing conference has successfully established itself as a bridge for trade and collaboration among countries involved in the Belt and Road Initiative. The annual gathering not only fosters trade exchanges but also reinforces Linyi’s role as a vital center for international commerce.
Linyi: A Logistics City with Unique Advantages
Referred to as the "logistics city of China," Linyi proudly sits among the foremost national business service logistics hubs. The city thrives as a commodity distribution center, benefitting from its strategic geographic location. Its vibrant economy encompasses convention and exhibition industries, e-commerce, and cross-border trading, all contributing to its dynamic market environment.
Market Overview
Linyi boasts a comprehensive marketplace comprising 136 professional wholesale markets, approximately 63,700 shops, and 46,000 business households. This extensive network employs about one million individuals in trade logistics, handling a remarkable range of over six million product types across 27 categories.
Infrastructure and Logistics Efficiency
Years ago, Linyi Mall embraced an open-market philosophy, evolving into a crucial logistics center. The city is equipped with a sophisticated logistics network that integrates road, railway, sea, and air transport. With 22 logistics parks and over 3,000 domestic delivery lines, Linyi achieves impressive logistics cost efficiency—about 30% lower than the national average.
Internationalization Strategy of Linyi Mall
Linyi Mall is at the forefront of the city's internationalization efforts. The strategy aims to enhance both online and offline sales channels, facilitating the integration of domestic and international markets. In 2024, Linyi Mall reported a staggering market transaction volume of 660 billion yuan, with total logistics volume surpassing one trillion yuan, demonstrating its growing economic influence.
Export Growth and Opportunities
The increasing momentum of trade has prompted Linyi Mall to actively attract foreign investors while encouraging local businesses to expand overseas. Notably, 476 enterprises from the mall acquired an impressive import and export volume of 10.267 billion yuan through Linyi Customs in the first eight months of 2025, marking a significant year-on-year increase of 58.5%.
Conclusion
Linyi's pathway to becoming a key player in international trade is clearly marked by its proactive strategies and significant logistics infrastructure. With continuous efforts to enhance its global standing, Linyi is set to leverage its unique advantages to create opportunities that benefit both local entrepreneurs and international partners.
Frequently Asked Questions
What is the significance of the Linyi Trade Conference?
The conference serves as a platform for trade exchanges and fosters collaboration among countries involved in the Belt and Road Initiative.
How does Linyi support local businesses?
Linyi Mall encourages local traders to explore international opportunities, significantly boosting their export performance.
What are Linyi's advantages in logistics?
Linyi benefits from a comprehensive logistics network that is 30% more cost-efficient than the national average, enhancing its competitiveness.
What was the market transaction volume of Linyi Mall in 2024?
The market transaction volume hit an impressive 660 billion yuan, reflecting the mall's significant role in the local economy.
How many types of commodities does Linyi handle?
Linyi manages more than six million kinds of commodities across 27 categories, catering to diverse market needs.
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