Lindsey Rix-Broom Takes Helm as CEO of Great-West Lifeco Europe
Lindsey Rix-Broom Takes the Lead at Great-West Lifeco Europe
TSX:GWO
Great-West Lifeco Inc. has recently announced the appointment of Lindsey Rix-Broom as the new CEO for its European operations. Rix-Broom, who currently serves as the CEO of Canada Life U.K., will transition into this leadership role, marking an important step in the company’s strategic evolution.
Strategic Transition and Leadership Changes
As Rix-Broom steps into her position, she will report directly to the President & CEO of Great-West Lifeco and join the Executive Management Committee. The timing of this announcement coincides with the recently made changes at the top level, where David Harney has been named as the President & CEO of both Great-West Lifeco and Canada Life, effective in the near future. This transition ensures that Lifeco remains on a path of growth and innovation in the financial services sector.
Rix-Broom's Leadership Experience
Lindsey Rix-Broom brings a robust background of 25 years in leadership roles within the financial services industry. Her tenure at Canada Life U.K. has been marked by a clear focus on modernizing operations and fulfilling strategic priorities. Under her guidance, the company has experienced significant growth, particularly within the U.K. Bulk Purchase Annuity sector. Her efforts have not only strengthened the business but have also enhanced operational efficiencies through major modernization initiatives.
Comments from Great-West Lifeco Executives
David Harney, the newly appointed President & CEO, expressed confidence in Rix-Broom's abilities, stating, "Lindsey's skill, leadership, and commercial insight will undoubtedly catalyze further success in our European segment." Her customer-focused approach has generated considerable momentum at Canada Life U.K., and her disciplined methodology is expected to bolster Lifeco as a whole.
Paul Mahon, another key figure within the company, echoed similar sentiments, commending Rix-Broom as a leader that consistently demonstrates the capacity to generate sustainable growth and deliver value. The leadership changes are seen as pivotal in positioning Great-West Lifeco towards fulfilling its ongoing ambitions in the global marketplace.
A Vision for Growth in Europe
When asked about her new position, Rix-Broom shared her enthusiasm: "I am eager to collaborate with the dedicated leaders across Europe to expand our reach for customers in the U.K., Ireland, and Germany. Our teams are well-equipped, and we have robust strategies in place to drive Lifeco's growth." Her insights reveal a commitment to building upon the foundation laid by David Harney, ensuring that the company continues to advance.
About Great-West Lifeco Inc.
Great-West Lifeco is recognized as a leading financial services holding company that is committed to fostering inclusion and promoting financially secure futures. Serving clients in Canada, the United States, and Europe, the company operates under several prominent brands, including Canada Life, Empower, and Irish Life. With a customer base exceeding 40 million, Great-West Lifeco provides a comprehensive suite of wealth management, retirement planning, and insurance solutions. As of December 31, 2024, its total client assets surpassed $3 trillion. The company trades on the Toronto Stock Exchange under the ticker symbol GWO and is a proud member of the Power Corporation group.
Frequently Asked Questions
Who is Lindsey Rix-Broom?
Lindsey Rix-Broom is a seasoned industry executive with 25 years of experience in financial services, currently appointed as CEO of Great-West Lifeco Europe.
What was Rix-Broom's previous position?
Before taking on her new role, she served as the CEO of Canada Life U.K., where she significantly impacted growth and modernization efforts.
What are the strategic goals of Great-West Lifeco?
The company aims to create inclusive financial futures and deliver innovative wealth, retirement, and insurance solutions to its diverse customer base.
What will Rix-Broom focus on in her new role?
She will focus on expanding Great-West Lifeco's presence in Europe and enhancing customer experiences, leveraging her leadership experience.
What is Great-West Lifeco's market position?
Great-West Lifeco is a leading financial services holding company with substantial assets and is recognized for its comprehensive service offerings in several markets.
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