Lincoln Financial Unveils Innovative Leave Planning Tool for Families

Lincoln Financial's New Initiative for Expecting Parents

Welcoming a new baby or adding a sibling to the family is a momentous event for any parent. It brings excitement along with various challenges, particularly concerning parental leave planning. Understanding this emotional and practical journey, Lincoln Financial is rolling out a new service that promises personalized leave planning and educational resources for growing families. This innovative approach aims to support parents as they navigate the joys and challenges of bringing a new life into their world.

The Importance of Early Planning

Recent studies reveal that many parents commence their leave planning approximately four months ahead of their child’s due date, necessitating a clear strategy to navigate this transition smoothly. An impressive 90% of employees have expressed a desire for personalized digital guidance to help them utilize their workplace benefits effectively during such a crucial time. Lincoln Financial is stepping in to fill this need by introducing a service designed to provide parents with essential information and support.

Introducing PERKY Leave

In partnership with PERKY, a leader in digital planning technology, Lincoln Financial is launching its new leave planning tool called PERKY Leave. This user-friendly platform is tailored for expecting, adoptive, and fostering parents, enabling them to plan efficiently and get a comprehensive understanding of their leave options. It is designed to empower families by providing clear, actionable insights into their benefits, easing their transition into new family dynamics.

Benefits for Employers and Employees

The PERKY Leave tool offers significant advantages not only for parents but also for employers. By streamlining the leave planning process, this service reduces the number of basic inquiries directed towards human resource teams, allowing employers to operate more efficiently. Informed employees often express greater satisfaction regarding their workplace benefits. Indeed, research shows that more than half of employees who have a good grasp of their benefits feel satisfied with their offerings, illustrating the direct correlation between understanding and contentment.

A Word from Lincoln Financial

Kerry Brooks, Lincoln Financial’s Group Protection Head of Account Management, emphasized the importance of being prepared for key life events like adding a new member to the family. The company is proud to offer a solution that not only aids employers in educating their workforce on leave benefits but also provides employees with a hands-on experience, ensuring they feel equipped to handle one of life’s significant milestones.

Features of PERKY Leave

Through the PERKY Leave platform, expecting parents are empowered with several features:

• On-demand pre-claims information: This feature helps employees learn about available benefits, including job protection and income replacement, aiding them while planning their leave.
• Self-serve planning: Employees can effortlessly explore their options and develop their optimal leave strategies.
• Interactive calendar: This tool offers tailored configurations that incorporate company-provided family bonding leave benefits alongside state and federal protections.
• Lincoln-specific action items: Employees are guided through pre-claim leave planning and the claim filing process.

Lincoln Financial remains committed to collaborating with strategic partners to further develop customized solutions, meeting the unique needs of its diverse customer base.

About Lincoln Financial

Lincoln Financial is dedicated to empowering individuals to plan, protect, and retire with confidence. Serving around 17 million customers, Lincoln offers a host of solutions across four core segments: annuities, life insurance, group protection, and retirement plan services. As of the latest financial reports, the company has $311 billion in account balances, demonstrating its robust presence in the market. Headquartered in Radnor, Pa., Lincoln Financial operates under the marketing name of Lincoln National Corporation (NYSE: LNC) and its affiliates.

Frequently Asked Questions

What is PERKY Leave?

PERKY Leave is a digital tool launched by Lincoln Financial to assist expecting, adoptive, and fostering parents in planning their parental leaves with personalized guidance.

How does PERKY Leave benefit employers?

It streamlines the leave planning process, easing the workload on human resources by reducing the volume of basic inquiries regarding leave options.

Why is early planning important for parents?

Early planning allows parents to better navigate the complexities of leave management, ensuring a smoother transition into their new roles.

What features does PERKY Leave offer?

It includes on-demand pre-claims information, self-serve planning, an interactive calendar, and Lincoln-specific action items for employees.

Who can use PERKY Leave?

Expecting, adoptive, and fostering parents can utilize the PERKY Leave tool to enhance their understanding of available benefits and create a tailored leave plan.

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