Lighthouse Life Strengthens Position with Strategic Asset Acquisition
Lighthouse Life, a key player in the life settlement market, has made an impactful move by acquiring critical assets from the Settlement Benefits Association (SBA). This strategic purchase not only broadens Lighthouse Life’s portfolio but also emphasizes its dedication to supporting longevity-risk asset managers. SBA, founded by Noam Weiss and Adam Lippman, has developed a strong reputation in the life settlement industry over the last two decades.
Collaborating for an Enhanced Market Footprint
As part of this merger, Weiss and Lippman will take on senior executive roles at Lighthouse Life, bringing their wealth of experience to the company. Their expertise is expected to significantly boost Lighthouse Life's marketing and sales initiatives, leveraging the relationships and skills they have cultivated throughout their extensive careers.
Building Stronger Industry Connections
For more than twenty years, SBA has led the way in life settlement brokering, creating enduring relationships with insurance and financial professionals. They were pioneers in implementing digital marketing strategies within the industry, facilitating connections for numerous seniors seeking the services to sell their life insurance policies.
Improving Engagement for Consumers and Institutions
Michael Freedman, the CEO of Lighthouse Life, noted that acquiring SBA’s assets and team will better enable the company to cater to the increasing needs of asset managers. This partnership is expected to strengthen Lighthouse Life’s role as a reliable market maker for institutional investors looking for life policies.
Advancing Direct-to-Consumer Marketing Strategies
With Weiss and Lippman at the helm, Lighthouse Life intends to propel its three direct-to-consumer marketing brands forward. Earlier this year, the company acquired Harbor Life Settlements, recognized as the leading SEO lead generation brand in the life settlement field. This acquisition illustrates Lighthouse Life’s commitment to enhancing its direct-to-consumer strategies, particularly via Lighthouse Life Direct, which aims to market life settlements directly to seniors.
Leaders Share Their Vision for the Future
Both Weiss and Lippman have expressed their excitement about joining Lighthouse Life, highlighting a shared vision for growth in a fast-paced market. They believe that their backgrounds and networks will greatly enhance Lighthouse Life’s ability to originate policies. Adam Lippman particularly emphasized the trust that consumers, intermediaries, and asset managers place in Lighthouse Life, which played a role in their decision to come on board.
Commitment to Openness and Efficiency
Lighthouse Life strives to offer value through swift and transparent life settlement transactions, fostering trust with its clients. The company’s innovative strategies, both direct-to-consumer and B2B, are crafted to enhance policy origination while ensuring high standards of service.
About Lighthouse Life
LHL Strategies, Inc., the parent company of Lighthouse Life, runs several subsidiaries, including Lighthouse Life Capital LLC, Lighthouse Life Solutions, LLC, and Harbor Life Settlements, LLC. The core mission of the company is to source and purchase life insurance policies for resale to longevity-risk asset funds and managers. As the life settlement market continues to evolve, Lighthouse Life is well-positioned to seize new opportunities and drive ongoing growth.
Frequently Asked Questions
What is Lighthouse Life's recent acquisition?
Lighthouse Life has acquired the key assets of the Settlement Benefits Association (SBA) and hired its founders as senior executives.
How will this acquisition benefit Lighthouse Life?
This acquisition will enhance Lighthouse Life’s ability to meet the increasing demands of longevity-risk asset managers in acquiring life insurance policies.
Who are the key figures involved in this acquisition?
Noam Weiss and Adam Lippman, founders of SBA, will join Lighthouse Life's leadership team.
What services does Lighthouse Life provide?
Lighthouse Life sources and purchases life insurance policies, providing solutions to both seniors and institutional investors.
How long has SBA been in the life settlement market?
SBA has been operating in the life settlement market for over twenty years, establishing significant industry relationships.