Lifeward Enhances Global Presence with New GCC Distribution Deal

Expanding Horizons: Lifeward’s New Distribution Deal

MARLBOROUGH, Mass. and YOKNEAM ILLIT, Israel – Lifeward Ltd., a prominent player in innovative medical technology, is taking significant steps by broadening its distribution partnership with SportsMed Products Ltd. This exciting development includes the launch of the AlterG product lines within the United Arab Emirates and across the entire Gulf Cooperation Council region.

Mark Grant, CEO of Lifeward Ltd., expressed his enthusiasm for this partnership, stating, "Expanding our distribution capabilities into the UAE and the broader GCC is a critical step in driving the success and global reach of the AlterG product lines. We are excited to continue our long-standing partnership with SMP Ltd., known for their strong commitment to excellence and past performance with the AlterG products.”

A Robust Background: SportsMed's Expertise

SportsMed Ltd. has built an impressive reputation as the exclusive dealer for AlterG in the UK and the Republic of Ireland since 2015. Drawing from a strong foundation established by former AlterG employees, SportsMed has successfully sold over 300 AlterG devices and has identified a niche for providing tailored training, servicing, and maintenance for their customers.

Operating in the GCC as SportsMed Performance Trading LLC, they have already introduced an innovative demo zone in Dubai, allowing customers to experience the latest AlterG NEO+ system firsthand. This initiative underscores their commitment to customer engagement and product experience, enabling potential clients to explore what Lifeward’s technology offers in rehabilitation and performance enhancement.

Lifeward’s Mission and Innovative Products

At Lifeward, the primary objective is to invent and implement life-changing solutions tailored to the needs of individuals facing physical challenges. Their products span the continuum of care, ensuring advantageous health outcomes both in clinical environments and at home. Lifeward’s innovative range includes groundbreaking devices, such as the ReWalk Exoskeleton, the AlterG Anti-Gravity System, the ReStore Exo-Suit, and the MyoCycle FES System.

Founded in 2001, Lifeward operates across several markets, including the United States, Israel, and Germany. Their efforts focus not just on enhancing rehabilitation but also on empowering individuals with disabilities to regain their mobility and confidence.

Impact of the Expansion on Global Reach

This strategic partnership and geographical expansion open new avenues for Lifeward to tap into the growing demand for advanced rehabilitation solutions within the UAE and GCC. With a slew of health organizations and rehabilitation institutes eager to adopt state-of-the-art technology, Lifeward's innovative solutions can now directly address and cater to an untapped market.

The UAE and GCC markets are ripe for innovative healthcare solutions, and Lifeward’s commitment to fostering physical wellness aligns perfectly with the region's healthcare goals. By collaborating with SportsMed, Lifeward aims to provide enhanced service and support, ensuring that their technologies are accessible and beneficial to a wider audience.

Contact Lifeward for More Information

For further inquiries concerning Lifeward's innovative solutions or to gain more insights into their partnership with SportsMed, individuals can get in touch with their media relations expert, Kathleen O’Donnell, or reach out to the investor contact, Almog Adar. Both executives play pivotal roles in communicating Lifeward's groundbreaking advancements and financial commitments to stakeholders and the public.

Frequently Asked Questions

What does the recent partnership between Lifeward and SportsMed entail?

The partnership expands Lifeward's distribution of AlterG product lines into the UAE and GCC, enhancing regional access to innovative rehabilitation solutions.

How long has SportsMed been an AlterG dealer?

SportsMed has been the exclusive dealer for AlterG in the UK and the Republic of Ireland since 2015, demonstrating a strong expertise in this sector.

What are Lifeward's major products?

Lifeward's major products include the ReWalk Exoskeleton, AlterG Anti-Gravity System, and other innovative devices designed for rehabilitation and mobility support.

Where can customers experience Lifeward's products in the GCC?

Customers can visit the newly launched demo zone in Dubai, which showcases the latest AlterG products, including the NEO+ system.

How can individuals get in touch with Lifeward?

Interested individuals can contact media relations via Kathleen O’Donnell or reach investor inquiries through Almog Adar for detailed information about Lifeward's offerings.

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