LIAN Group Unveils Vitaura to Transform Aesthetic Medicine

LIAN Group Enters the Aesthetic Medicine Sector with Vitaura

LIAN Group has made a remarkable move in the world of aesthetic medicine with the launch of Vitaura. This new venture focuses on consolidating and optimizing practices in aesthetic medicine, surgery, and longevity. Similar in concept to their previous Cheeze Dentistry Network, Vitaura aims to create a network of excellence that not only maintains high-quality standards but also optimizes resources among various clinics.

The Growing Market for Aesthetic Medicine

The aesthetic medicine market in Italy is experiencing impressive growth, currently ranking 9th globally with approximately 757,000 procedures conducted and an estimated market value of over $300 million. This surge in demand has led to the emergence of many small-scale operators, creating a fragmented environment where aggregation models are still relatively unexplored.

Vitaura's Strategy for Expansion

Through its strategic acquisitions, Vitaura is set to consolidate established medical practices, providing a centralized management model. This model encompasses administrative, financial, and strategic marketing support to help clinics thrive. As a result, medical professionals can put their full energy into patient care and other clinical activities. By nurturing collaboration and resource sharing, Vitaura is committed to enhancing the overall quality of service within its network.

First Acquisition and Future Plans

As part of its launch plan, Vitaura has already announced its first acquisition of Medicina Estetica Zazzaron, which operates two clinics in the country. The clinics are recognized among Italy's top ten, founded, and led by the esteemed Dr. Michela Zazzaron. Dr. Andrea Grassi joins the Vitaura team as COO, bringing valuable experience that will propel the company’s growth trajectory.

The Vision Behind Vitaura

Vitaura's philosophy emphasizes maintaining the individual identity of each clinic while promoting substantial autonomy in client management. Matteo Cardarelli, Director and Head of Investments in Italy at LIAN Group, emphasizes the importance of trust built over time between patients and physicians. He notes that the initiative represents a significant consolidation path that has positively impacted various areas of healthcare, now extending into the aesthetic sector.

Key Players in Vitaura

The LIAN Group team comprises experienced professionals, including Managing Partner Fiorenzo Manganiello, Matteo Cardarelli, Michele Di Minno, and Senior Analyst Jacopo Spoto. Their collective experience and expertise are instrumental in navigating this new venture.

Legal and Advisory Framework

LIAN Group is collaborating with reputable legal advisors such as Gianni & Origoni and Giovannelli e Associati to ensure a solid and compliant operational framework. These advisors play a crucial role in supporting the acquisition and integration processes for Vitaura.

Financial Support for Growth

Financial backing for the Vitaura initiative comes from Banca Profilo, with key figures leading the financing efforts to ensure smooth operations as the network expands across Italy.

Frequently Asked Questions

What is Vitaura?

Vitaura is a new business venture by LIAN Group that focuses on consolidating clinics in the aesthetic medicine sector to enhance service quality and operational efficiency.

What is LIAN Group's vision for Vitaura?

LIAN Group aims to create a network of clinics where each retains its individual identity while benefiting from shared resources and strategic support to improve patient care.

Why is the aesthetic medicine market growing?

The aesthetic medicine market has seen significant growth due to increasing public interest in cosmetic procedures and greater access to medical advancements in the field, particularly in Italy.

Who leads Vitaura's operations?

The operations of Vitaura are led by Dr. Michela Zazzaron with support from Dr. Andrea Grassi as COO, who brings extensive industry experience to the venture.

How many clinics does Vitaura aim to acquire?

Vitaura plans to acquire multiple clinics throughout Italy, with specific goals to expand its network and enhance service quality over the next 36 months.

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