LG Energy Solution Launches Innovative Brand B.around for BMS

Introducing B.around: A Commitment to Battery Management

LG Energy Solution has stepped into the spotlight with the launch of its dedicated brand, B.around, focused on total battery management solutions. This new initiative aims to underscore the company's commitment to enhancing customer experiences through innovative Battery Management System (BMS) technologies. The brand slogan, "Be Around Your Side," encapsulates the philosophy of maintaining a close connection with customers, emphasizing safety, reliability, and convenience.

Advanced Solutions for Modern Needs

The introduction of the B.around brand reflects LG Energy Solution's ambition to revolutionize the battery management landscape. Unlike traditional BMS that only monitor basic metrics, B.around aims to offer comprehensive solutions that integrate advanced safety diagnostics and battery health monitoring technologies. These advanced features are designed to provide users with a seamless experience while promoting both safety and longevity of battery usage.

Safety First: Innovative Diagnostic Software

One of the standout features of B.around's offering is its range of diagnostic software. These tools can preemptively identify potential issues, such as thermal events that could jeopardize the battery's safety. By providing alerts before problems escalate, users can enjoy greater peace of mind with their battery systems.

Smart Technology Collaboration

In a bid to stay on the cutting edge, LG Energy Solution is collaborating with industry leaders like Qualcomm Technologies to develop System-on-Chip (SoC) and AI-driven solutions tailored for Software-Defined Vehicles (SDVs). This collaboration not only enhances the capabilities of the B.around brand but also helps propel the electric vehicle (EV) industry forward.

Robust Data and Proven Technology

With decades of experience in battery technology, LG Energy Solution has built a solid foundation for its BMS solutions. The technologies underpinning B.around were developed from meticulous research, including the disassembly and analysis of over 130,000 battery cells. This data-rich approach is what sets LG Energy Solution apart in the competitive landscape.

Global Reach and Future Goals

Additionally, LG Energy Solution is looking to market its B.around products to global automobile manufacturers, solidifying its position as an industry leader. The company’s venture into Battery-as-a-Service (BaaS) through the B.around brand signifies its comprehensive approach to battery lifecycle management and customer service.

Brandon Kim, Head of BaaS Business Development, highlighted that "LG Energy Solution is the only battery manufacturer providing a holistic management service that covers the entire lifecycle of battery usage, ensuring customers receive unparalleled value driven by technology."

About LG Energy Solution

LG Energy Solution (KRX: 373220) emerged as a key player in the global lithium-ion battery market, stemming from LG Chem. With over 30 years dedicated to creating cutting-edge battery technologies, the company holds the distinction of being the top patent holder in the battery sector, boasting more than 58,000 patents. It operates a wide-reaching network, including manufacturing facilities across North America, Europe, and Asia, optimized through joint ventures with major automotive partners. Committed to achieving carbon neutrality by 2050, LG Energy Solution is dedicated to fostering a sustainable and inclusive corporate culture in their operations.

Frequently Asked Questions

What is the purpose of the B.around brand?

B.around is designed to provide advanced battery management solutions to enhance safety and reliability for users.

How does the B.around brand improve battery safety?

It employs advanced diagnostic software that preemptively detects potential issues, alerting users before safety concerns arise.

What distinguishes B.around from traditional BMS services?

B.around offers comprehensive monitoring and advanced functionalities beyond the basic analytics of conventional systems.

What industries does LG Energy Solution target with B.around?

The brand targets the automotive sector, aiming to supply battery solutions to various global manufacturers.

What is LG Energy Solution's commitment to sustainability?

LG Energy Solution strives for carbon neutrality by 2050 and promotes a culture of shared growth and inclusivity in their business practices.

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